Allergy | 過敏人生
Rebranding The Hong Kong Allergy Association
品牌重塑：香港過敏協會
According to The Hong Kong Allergy Association (HKAA) (n.d), around 8% of Hong Kong people suffer from food allergy and different types of skin allergies. It shows that almost six hundred thousand Hong Kong people are suffering from allergy problems. Thus, it is a global problem that needs to be solved.
This project direction belongs to a marketing-driven project, related to problem-solving and rebranding. In order to help the allergy sufferers effectively and raise people’s awareness about allergy, something like health and medical relatives will be changed through my design skills to make it become more attractive.
HKAA cannot attract their target audiences effectively although it has been running for over 11 years. For this reason, doing a rebranding is a perfect choice to attract more new audiences and help the association become a more powerful NGO.
Brand identity book: Allergy HK
A part of the contents
App layouts design for Allergy HK
My target audience is teenagers and they love searching for information on their phone.
Therefore, the phone layout design is better than redesign the desktop version.
Leaflet redesign: Eczema and swimming
Short animations for promotion
To show the difference between the allergy sufferers and the normal
Postcards for promotion
Campaign: Red Challenge
Photo filters for the campaign
Stickers for the campaign
If you feel interested in this project, I will recommend you to visit its social media platforms.
