The project aims to create a new mascot, the girlfriend of the Lazy Lion, to promote a healthy and active lifestyle through various physical activities.
Deliveried 2D mascot X 15 & 3D render images X 15. Incorporated cute and appealing design elements in the mascot's appearance to evoke positive emotions and make the character relatable and likeable to the audience.
Lazy Lion
Lazy Lion's grilfriend
A great match - Visual Consistency
Aligning the new mascot's design with the style of the existing Lazy Lion character to create a cohesive and complementary visual identity between the two characters such as the colour used, the shape, facial expression...
Designing the character with variations and different poses to meet campaign requirements.
